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Marketing Posted Jan 10, 2025

Product Marketing Manager

Craft product narratives and go-to-market strategies that accelerate dealer adoption of the AVA™ Suite.

Remote
Full-time
$72,000–$80,000
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About the role

You'll be a hands-on marketing strategist, crafting compelling product narratives, developing strategic go-to-market plans, and ensuring our solutions resonate with dealership audiences. Your expertise will directly impact our company's success and contribute to shaping the future of automotive retail.

What you'll do

  • Own and optimize the complete product messaging and positioning framework
  • Develop comprehensive go-to-market strategies for new features and products
  • Conduct regular market research and competitive analysis
  • Create sales collateral - presentations, case studies, ROI models
  • Train sales on product positioning, competitive differentiators, and objection handling
  • Lead product marketing materials and thought leadership content
  • Partner with product, sales, and customer success on messaging alignment
  • Track key product marketing metrics and campaign effectiveness

What we're looking for

  • Proven track record of success in product marketing roles within automotive or SaaS
  • Understanding of dealership operations, challenges, and technology needs preferred
  • Exceptional communication, strategic thinking, and analytical skills
  • Strong project management and cross-functional leadership abilities
  • Ability to travel within Canada to meet with clients and attend industry events

Nice to have

  • Experience marketing AI-powered solutions

What we offer

Full health and dental from day one, meaningful equity, flexible PTO, a home-office setup budget, and a real investment in your learning. The full list lives on the careers page.

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