Automotive

Bayview Chrysler Dodge Enhances Customer Journey with AVA™

Matt Rothwell, Dealer Principal | Sarnia, Ontario

3+ Years on AVA™
35% Conversion bump
28% Revenue lift
The Challenge

Bayview Chrysler Dodge needed to improve their online and in-store processes through better lead quality and customer financing education. The gap between online browsing and showroom readiness was costing deals.

The Solution

AVA™ has been integrated for over three years, pre-educating customers and sales teams on financing options, improving lead quality, and streamlining trade-in assessments through the Credit and Trade products.

The Results
  • Pre-educated customers arrive financing-ready
  • Improved web lead quality across all channels
  • Seamless digital-first retail experience
  • Streamlined trade-in assessment process
Bayview Chrysler Dodge

“The customer-friendly design and effective integration have transformed how we handle every step of the buying journey.”

Matt Rothwell Dealer Principal, Bayview Chrysler Dodge
Products Used
AVA™ CreditAVA™ Trade

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