DealerTrack 
Activix 
AutoTrader 
CarGurus 
Free Calculator
How Fast Do You
Respond to Leads?
Speed kills in auto sales - but not the way you think. See how your lead response time stacks up against industry benchmarks and top-performing dealerships.
Enter Your Response Time
How long does it typically take your team to respond to a new online lead?
Enter your average lead response time and hit Analyze to see how you compare.
Your response time:
| Metric | Time |
|---|---|
| Your Time | |
| Excellent (<10 min) | < 10 minutes |
| Industry Average | 30 – 60 minutes |
Analysis
100x
Higher contact rates when responding within 5 minutes
3x
Less likely to visit showroom after a 10-minute delay
How It Works
Benchmark in 3 simple steps
1
Enter Your Time
Input how long it typically takes your team to respond to a new online lead.
2
Get Your Rating
See exactly where you rank against industry benchmarks and top dealerships.
3
Take Action
Use the insights and recommendations to close the speed gap and win more deals.
Stop chasing leads. Start closing buyers.
Join 650+ dealerships using AVA™ to filter low-intent shoppers and focus on buyers with real credit intent and buying power.