Free Calculator

Analyze Your
Lead Quality

Measure your dealership's lead funnel performance with conversion metrics, source benchmarks, and actionable recommendations.

Lead Funnel Data

Total Leads Received

Leads Contacted

Leads That Showed

Leads That Purchased

Lead Source

Lead Quality Score

Contact Rate

Show Rate

Close Rate

Analysis

How It Works

Analyze your leads in 4 steps

Input your total leads, contacts, showroom visits, and purchases from any time period.

Choose where your leads came from so we can compare against the right benchmarks.

See your weighted quality score from 0-100 with color-coded ratings and metric breakdowns.

Review strengths, weaknesses, and tailored recommendations to improve your funnel.

Join 650+ dealerships using AVA™ to automatically qualify leads with real credit data and buying signals.